The Bombardier Case Study: Successful Commitment to Employee Engagement
Bombardier used the dire effects on the airline industry that came after 9/11/2001 to initiate a major shift in corporate culture, to make a needed shift in its focus from engineering/inward to customer/outward. “We fly people, not planes” was the new mantra. It took over six years, but the change in mindset took hold, and all desired productivity and financial gains were met.
Here is our summary of this excellent case study.