Organizations are pretty darn good at launching new initiatives, and sharing vision. They have (by now) recognized that clear, transparent communication of the mission is a cornerstone of employee engagement. Building trust and valuing truth in all its forms also get thumbs-up from senior managers. Yet, the high levels of employee engagement that an enterprise needs to materially improve productivity remain elusive. Why? In our experience, it is while traveling “the last mile of employee engagement,” all the way down to the point where the products are made and services delivered, that the initiatives run out of gas.