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Kodak’s Bankruptcy: The Pursuit of Truth Would Have Saved This Iconic Brand

Current Kodak Logo

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.]

Current Kodak Logo

The Kodak logo today - Fairly Generic

The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan.

The Great Irony: Kodak invented the technology that destroyed it.

Kodak logo 1970s

An older logo from the 1970s - Note the shutter and flash allusion

A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Kodak always had the technological capability to compete. Not only did they invent digital imaging, they were the first to stuff a high-resolution chip into a handheld camera, and were the first to get the price of a digital camera under $1,000. Astrophotography camera companies like SBIG makes cameras that are considered the top-quality choice for imaging by amateur astronomers. SBIG cameras rely on a Kodak imaging chip! Somehow these accomplishments have not repositioned the brand in the marketplace. Why? Blame poor marketing driven by the erroneous belief that the Kodak brand meant more than quality photo film to consumers.

In an e-mail just this week from i4cp, we found the following passage:

“We know from experience that sustained high performance is synonymous with, among other things, being ready for change – and having a degree of insight into what’s around the corner doesn’t hurt.”

That “degree of insight” comes from having the Pursuit of Truth mindset embedded in the organization.

The Truth: Digital was a Killer App

It is incredibly hard for an organization that is highly profitable to make dramatic changes. For Kodak, entire supply chains of chemicals, plastics and paper stood at the front end, and retail distribution at the back end. Add to that after-market film developing services, and you have a huge marketplace structured around the business of selling film. Actively taking steps to threaten such a profitable venture would have taken guts that most top managers don’t have in a publically traded company. Management cannot simply say “OK, now we are a digital imaging company” unless they drag the whole company with them. Only a strong leader with a real grasp of the truth about future prospects can pull it off.

It can be done, however. IBM has done it more than once. Xerox (ironically for Kodak) made the shift from copier company to imaging company, then on from there to “managed document services.” Apple has risen from the dead twice.

Kodak could have, too. The truth was that digital was eventually going to kill the film business, and Kodak management needed to internalize that reality and reinvent the company as the leading imaging company, grabbing the technology lead from their pals in the camera business. No one trusted this hard truth as the right path forward, and this led to poor strategic decisions that led to the sinking of one of the world’s strongest international brand into bankruptcy. Had Kodak bit the bullet and made digital technology leadership a central marketing tenet, I believe they would have retained a leadership position in the “Imaging Market” even while the film business faded away.

What truths are you denying in your industry? What external threats are you discounting because they don’t fit into your definition of your marketplace, or would upset your carefully crafted business plans? What are you in denial about???

If you want to find out, give us a call. We facilitate strategic planning that embeds a mindset exposes the truth and redefines it as opportunity rather than threat, positioning your organization ahead of the curve rather than behind it. The Pursuit of Truth mindset is the best defense against becoming the next “Kodak.”

 

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[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Thanksgiving from All of Us at Bovo-Tighe

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Smart Way to Ask Stupid Questions

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Manager as Teacher

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement is Not Fun!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Human Aspects of HUET Programs – OPITO Abu Dhabi

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Workplace Zombies that Drag Down Productivity – Beware!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Four Leadership Tips to Make November More Productive

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo Tighe Boosts Productivity by Raising Employee Engagement – Team by Team

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Aberdeen Research Finds Connection Between Employee Engagement and Customer Satisfaction

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The ROI of Team Engagement – How to Measure?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Well Do You Grow Future Leaders?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Challenge Negative Mindsets When Pursuing New Ideas

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A Fresh Start on Performance Reviews: Alere Sets a Great Example

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Generation Xers are Today’s Leaders – Invest in Them

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Can Your Words Build or Break Trust With Co-Workers?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Lemonade of Employee Turnover

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Google Survey Connects Workplace Flexibility to Morale – No Surprise There!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement is a Two-Way Street

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

You Will Not Engage Every Employee – Nor Should You

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Make August Your Personal Rejuvenation Month

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Unbiased Opinion is a Myth. Discard It.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Time to Act Civilly at Work? Professor Porath Says It Pays Off.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

When Motivating Employees, Do Words Get In the Way?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How to Sell Senior Executives on the Value of Talent Development

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Temporary Project Teams Need Scaffolding to Work Well

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

To Manage or To Lead – That is the Question

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Break Conversational Habits to Break Out of Ruts

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Schedule that “Thirdly Review”!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Make Spring Fever a Productive Force at Work

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Change Happens Inside Out – Driven By Middle Managers

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Hiring Outsiders Costs Money. Save it by Investing in Human Development.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Quickly Does Your Culture Sub-Optimize New Talent?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Do You Fix a Jerk at Work?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Valentines Day Marks the Halfway Point in Q1 – How Are Your Leadership Resolutions Fairing?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

More Grist for the “Why Are Employees Not Engaged” Chat Mill

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Dave Tighe Joins Writers on LinkedIn as Employee Engagement Expert

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Tips for Kicking Off 2015

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

In 2015 Employee Engagement Will Look Like It Did in 2014…and 2013…

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement Must Address Professional and Personal Performance Factors

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

January Leadership Advice Deluge has Begun! Resist the Urge to Read It All.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

McKinsey Offers Evidence: Senior Executives Still Struggle With Leadership Habits

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Holidays from Bovo-Tighe!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

2014 is Done – Time to Kick-Start January

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Sweat the Small Stuff Says Rory Sutherland in a TED Talk – This is What Bovo-Tighe Does for You

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Thanksgiving from Bovo-Tighe

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Just Twenty Working Days ‘Till Christmas – What Can You Get Done???

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Defend Human Development Investments Strategically

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Be Great to Work With

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leaders Must Still Manage. You Don’t Get Off That Hook!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

It Takes Time to Change Employee Habits – And Lots of Support.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Recognition – Easy to Say, Hard (it seems) to Do

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Misguided Advice from Monster about Aspiring to a Leadership Role

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Honda Waigaya and Outward Bound – Lessons in Patient Leadership

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Master the Art of Questioning (and Listening) to Better Raise Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Kick-Start Your Team’s Productivity Push for Autumn

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leaders Master the Art of Questioning to Raise Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Halogen Software Offers Sample Comments for Performance Reviews. We Disapprove!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Asking Silly Questions Makes You Smarter

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement is Personal, So Personalize Your Approach

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Maslow’s Hierarchy and Employee Engagement – Make the Connections!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Case of the Market Basket CEO – Leaders Who Care Get Strong Employee Support

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leaders: Spend More Time Leading People and Less Time Doing Stuff

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Take Steps to Run Better Meetings – Walk While You Talk

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Confident Leaders Keep Arrogance at Bay With a Dose of Humility

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement is Really Simple – But Does Take Energy and Focus

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Great Leaders See Themselves as Others See Them – And Engage Better

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Sayonara June! Hola July! Time for Mid-Year Resolutions.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leaven Your Positive Leadership Outlook With Real-World Negativity – Pursue the Truth!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Reset Your Leadership Mindset for the Next Six Months

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Great Leaders Make Life Better for Their Followers

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Defend No Process – Defend the Mission Against Old Processes

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How to Maintain Workplace Productivity During the Summer Vacation Season

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A More Productive Mindset for Work in Six Steps

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A Great Set of Productivity Tips – Read This Instead of Facebook at Lunch Today

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Honor the Last Full Measure of Devotion on Memorial Day

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

As a leader, you will get angry – How you handle that anger is critical to team productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Middle Managers Can All Lead – If You Show Them How

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Never Assume: Pursuit of Truth Makes Decision-Making Better

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Last Mile of Employee Engagement is the Hardest to Travel

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

We Love the Energizing Month of May

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Transformational Leadership Skill Spring Shape-Up

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Still Pushing Employees to the Brink: A bad habit from the Great Recession.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Toyota Agrees: Machines Don’t Innovate – People Do.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Development Gaps Expose a Lack of Strategic Commitment

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

“Overnight” Organizational Change Takes Great Long-Term Leadership

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A “Lucky Seven” Set of Tips for the Freshly Minted Leader

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Does Your Online Presence Promote You?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leaders Don’t Pick Winners: Develop All of Your Team Members

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

May the Wind be at Your Back this St. Patrick’s Day

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Lessons for the Ides of March

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Our Foundations of Excellence Refresher

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Great Conversations Build Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

i4cp Research Isolates Six Key Employee Engagement Factors

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Tap Untapped Talent You Have Already Hired

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Each Great Leader is Unique, But They All Engage

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Supports Shell in Launch of New Gulf Platform

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Resources We Rely On for New Ideas about Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Machines Don’t Innovate: People Do.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Hide From Your Manager to Get More Done!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Quotes to Get Your Mind Set for February

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Development Does Not Have to Cost an Arm and a Leg

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Brooke Bovo at TTI Winter Conference: Love Your Clients, Not Your Expertise

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Why Does Leadership Development Fail to Create Great Leaders?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

New Year Resolution: Make a Habit of Your Productive Mindset

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

OSHA Discloses Most Common Workplace Hazards – The List Remains the Same

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Lessons from Scrooge and the Grinch

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Merry Christmas from Bovo-Tighe

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

McKinsey Highlights Slow Adoption Rate for Intra-Company Social Networks

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Holiday Employee Gifts that Cost Little More Than a Bit of Your Time

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Books to Inspire Great Leaders Include Goodwin’s “Team of Rivals”

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A Culture of Agility Requires a Commitment to the Pursuit of Truth

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Lean Manufacturing Demands Fully Engaged Employees

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Thanksgiving from Bovo-Tighe

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Rob Markey of Bain and Co.: Employee Engagement Rocks!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Flexible Job Schedules Can Win Employee Loyalty

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement a Strategic HR Imperative for 2014

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Maintaining Work-Life Balance During the Holidays

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Paradox of Employee Engagement: It Works Yet Few Companies Try

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Remember Veterans on Veterans Day with a Heartfelt Thank You

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Defuse the Gunpowder Barrel with Sustained Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Halloween from Bovo-Tighe!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Minga Foundation Ups Productivity by Raising Awareness of Personal Motivators

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Pessimists Keep Optimists in the Black

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Gallup Employee Engagement Results Not Budging

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Stop Being Nice at Work? Not So Fast!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Aberdeen Report Finds Competitive Advantage for Companies that Improve Hiring Processes

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Three Leadership Tasks That Unleash Team Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

What Prevents Teamwork From Adding Value?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Can You Make a Vacation From Work Truly Stress-Free?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Time Off is Restorative – Organizations that Don’t Encourage It Lose Out

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Have Employees Track Their Own Successes to Raise Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A Quick Cost/Benefit Analysis of Employee Training and Development

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Participates in 2013 CLO Forum

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Labor Day in the U.S.: A Connection to Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Great Employee Engagement Starts by Asking a Lot of Questions

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Inspiration for a Hot Day in August

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement Remains Elusive: You Are the Problem and the Solution

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

More Thoughts on the Great Value of Middle Management Leadership Training

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Working from Home Does Raise Employee Engagement, if Done the Right Way

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Define leadership more broadly. Anyone can lead, at any level.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Engaged Employees Accumulate Business Acumen

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Engaged Employees Honor the Pursuit of Truth – And You Should Value That Trait

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Presents Dole Case Study at HR Star Conference

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Build a Corporate Culture that Embraces Change

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Happy Independence Day

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Celebrating Failure? You Bet! How Else Can You Learn New Stuff?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

CEOs Must Foster Culture Based on People – Not Process

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Gallup Confirms the American Worker Remains Unengaged

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Senior Consultant Steve Eddy Honored at the University of Nebraska

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Is it possible to be overworked and underutilized?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Create Great Leaders in Your Organization

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Retain Talent by Fostering Professional and Personal Growth

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Starts with Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Take the Time to Say Thank You to Those Who Died Defending Us

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

When Should You Micromanage Employees?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership in Public Management

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Time to Rehire Yourself?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Of Lollipops and Leadership

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

HubSpot and Netflix Offer Insights on Building Productive Organizational Cultures

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Why We Love May at Bovo-Tighe

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Are Millennials Really Different About Job-Hopping?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe and Harvard Business School Are On the Same Page

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Lessons on Leadership from Britain’s Royal Navy

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Raise the Meaning Quotient for Employees to Raise Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employees Can Only Manage Their Time if the Organization Lets Them

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Social Media Collaboration is Shaking Up How Employees Engage with Each Other

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Goal Alignment Takes Work and Communication that Counts

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Our Philosophy about the Pursuit of Truth Includes Your Health

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Three Key Drivers of Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

March Madness is a Leadership Moment

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

May the road rise to meet you on this St. Patrick’s Day.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

QBQ works well with the Bovo-Tighe Foundations of Excellence philosophy

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Tales from Top People – Courtesy of LinkedIn

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Marissa Mayer Should Focus on Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Accelerative Learning Article Now Posted on eZineArticles.com

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Drop Your Information Filters to Boost Engagement with Fellow Employees

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

More Thoughts on How to Engage Employees

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Challenging “Accepted Wisdom” Unlocks Creativity and Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Quotes that make you think – Are you open to the truths you need to hear?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Passion at Work: Nurturing it Starts the First Day of Employment

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Stephen Covey: A Truly Inspirational Force for Innovation in Human Development

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Summer Thoughts on the Pursuit of Truth

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Dissatisfaction Still the Norm in 2012 – Therein Lies Opportunity!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Exploring 8 Rules for Creating Passionate Corporate Cultures (Round Three)

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Stop Hating Meetings: Fix Them Yourself!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

New Bovo-Tighe Article on eZineArticles.com about Better Meeting Practices

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employees are Consumers of Corporate Culture: They won’t “buy in” until you earn their trust!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

101 Steps Towards Better Leadership

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Transformational vs. Transactional Leadership: A Worthy Distinction

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Cure for Bad Meetings: Pay Attention and Contribute!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Caring for Your Employees Unlocks Great Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership Behavior Can Stifle Productivity – Even Unintentionally

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership: Its Trappings Lead Good People Astray

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Information Underload: Bad for Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Zen and the Pursuit of Truth at Work

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Client News: Shell Sets Record for Deepest Oil and Gas Well

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How Kingsford Charcoal Taught DuPont a Thing or Two about Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Client Newsletter – November 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Workplace Time Wasters: Facebook vs. the Two-Martini Lunch

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Dumb Things Bosses Do

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Dumb Things Bosses Do

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Client Newsletter October 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Steve Jobs: A Born Visionary Who Learned to be a Leader

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Old United “Speech” Ad Still Resonates Strongly in the Digital Age

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Power Breeds Overconfidence in Leaders

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Do You Know All the Facets of Employee Engagement?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Coaching for Senior Executives Must Come Up From Subordinates

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe’s September Client Newsletter – 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Client Newsletter – Summer 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Presenting at the National Property Management Association Annual Education Seminar

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe connects with the HR community at the HR Star Conference

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Book Review: How to be Happy, Dammit!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Client Newsletter June 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

One-Foot-Out-the-Door Disease is Bad for Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How best to make leadership training truly work? Never stop!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe shares a snap-shot of its ongoing work on Alaska’s North Slope

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Leadership: It all starts with you

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe Newsletter May 2011

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe at the Offshore Technology Conference

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

We applaud our client, the Elizabeth Glaser Pediatric AIDS Foundation, on their Webby Award

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Technoserve extends its initiatives in Africa by leveraging Bovo-Tighe expertise.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Irrational Decision-Making: Embrace the Human Factor!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Performance Management Needs to Recover its Mojo

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

A standing ovation for an active client, Technoserve, which helps poor communities thrive worldwide!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe’s March 2011 Client Newsletter

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

The Bombardier Case Study: Successful Commitment to Employee Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Talent Management: All agree we need it. Few act on it.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

On Performance Reviews: The Urge to be Better-than-Worst Raises Productivity

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Influence Competence: Effective Employee Engagement Skills Under a New Name

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Talent Management: How It Helps With Crisis Management

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement: Have you thought about ice cream?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Tasked with Corporate Training? Seek Outside Help

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Corporate Communications: Keep an Equal Balance Between Ethics and Achievement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Changing Corporate Mindsets is the Critical Path to Cultural Change: Now We Have Research to Prove It!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe explores Kazakh Psychologies of Achievement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Corporate Cultures: Bottom-up change is best.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Are people truly your company’s best asset? Can you prove it?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Compensation Plans vs Employee Emotion

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Pay-For-Performance versus Full Engagement

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

On Leadership: Would you work for yourself?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Employee Engagement is simply the Foundation for Excellence

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Why doesn’t employee training work better?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Change Management: The entire organization needs to participate

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Fostering Innovation: HR Must Lead the Way

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

About that left brain-right brain split: It doesn’t happen.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

With Leadership Development: Are We Smarter that Fifth-Graders?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe’s January 2011 Client Newsletter

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Corporate Flu Epidemics: What Sort of Infectious Attitudes Do You Spread Around?

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Bovo-Tighe December Newsletter

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Change employee behavior by changing their bad habits.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Be the first on your block to re-engage your employees.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Performance Reviews done well require great communication.

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

No One Was Ever Motivated by a Meeting

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

No One Ever Improved by Having Their “Performance Reviewed Annually”

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Meetings That Rock!

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Corporate Mission Statements die on Plaques

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

Inhibit Intellectual Growth and Innovation in Your Company

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

How to incorrectly use ‘Management By Objectives’

[Hang with us: This a long post, but it makes a critical point about how the pursuit of truth is indispensible if leaders want their organizations to thrive long-term.] [caption id="attachment_558" align="alignright" width="144" caption="The Kodak logo today - Fairly Generic"]Current Kodak Logo[/caption] The recent reports of Kodak taking itself into bankruptcy highlight a classic tale of a successful, profitable company overwhelmed by the need to reinvent itself, and failing to take action fast enough to maintain its market position. In keeping with our belief that the Pursuit of Truth is critical to long-term survival in business, we see Kodak as a poster child for a company that denied the truth, and paid for it. We plan on reminding our clients about this on a regular basis to keep them focused on pursing truth in all aspects of their business, whether or not it fits their current business plan. The Great Irony: Kodak invented the technology that destroyed it. [caption id="attachment_559" align="alignright" width="126" caption="An older logo from the 1970s - Note the shutter and flash allusion"]Kodak logo 1970s[/caption] A Kodak engineer invented digital imaging way back in 1975. Indeed, the company continued to set the pace technologically in digital imaging for decades. Yet, somehow the commercial successes accrued to the camera makers at Canon, Olympus and others, not Kodak. They failed to dominate the new digital world as they had the analogue film world for most of the 20th Century. Why? Because they never truly changed their corporate mindset that Kodak was in the film business. What should they have done? Their best move would have been a simple shift in corporate mindset: Redefine themselves as being in the imaging business rather than the film business, and put all their marketing resources to work to make sure consumers knew it. That clear change in positioning would have allowed them to retain their film business while simultaneously leading the move into digital. Ultimately they did try to expand what Kodak meant to consumers, but dragged their feet so long that camera buyers never took them seriously as a digital imaging company.

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