How Well Do You Connect Your Team to a “Purpose”?
A recent article by Adam Fridman on Inc.com got us thinking about “purpose.” As in: What is the purpose of our daily work? What, beyond making money, is driving employee engagement in our team’s goals and mission? And what, as leaders, are we doing to clearly communicate this purpose, and connect it to the daily work of our team?
In the article, Fridman explores the phenomenon of for-profit organizations increasingly aligning their profit motives with social motives in truly meaningful ways. Here is a definition he gives about “purpose”:
“Purpose is a broader way of looking at what differentiates a company. Your purpose could be to surprise and delight your customers, do good in your community or find more sustainable or transparent ways to do business. It could be as lofty as finding new ways to explore the reaches of space or as down to earth as giving a child a new pair of shoes.”
If you translate this into your own particular situation as a leader of a team, or as an informal leader of a group of collaborators, it might change to read:
“Purpose is a broader way of thinking about what sets your team apart, what aspirations drive your group beyond just the specific task or revenue goals. Your purpose may be to surprise and delight your customers, make your community a better place to live or do business, or improve the relationships with all those with whom you work by focusing on the larger impact of what you create together (your outcomes.)”
How well do you inspire your followers? Are you taking them to a better place? Are you improving their abilities and skill sets as you go? What value are they deriving from working with and for you? What intrinsic values of theirs are you connecting to and involving in their work?
We have recently been exploring this question of purpose at Bovo-Tighe, too.
What is our purpose at Bovo-Tighe? How are we making the world a better place?
We work one client at a time to help people recapture the joy of work, unlock and unleash their passion, and align this reawakened energy with their professional and personal missions.
We give our clients the ability to:
- Gain control over their work/life balance
- Gain better focus on what is truly driving their aspirations, and how to align this passion with an action plan.
- Get a specific set of behaviors to better achieve their personal and professional
- Gain the ability to continually reconnect to their “purpose,” finding the energy and focus to create the outcomes they want at work, and at home
What about you? If you want to explore this question with us, ping us here. Or call Brooke or Dave if you have their direct lines. A quick chat won’t cost a thing, and you may find a purpose!